"Whatever you can do or dream you can, begin it. Boldness has genius, power, and magic in it."
Johann Wolfgang von Goethe
Thursday, October 22, 2009
The Oprah Effect
We all know that it's all about the O, but have you ever realized just how strong Oprah's influence is? Your product appears on her show or in O Magazine and suddenly you're a millionaire. It doesn't matter if five minutes ago your business was in the tank and no one had heard of your book.
One of the courses I'm teaching this semester is argumentative writing, which includes the analysis of advertising strategies, and there is no greater product endorsement than Ms. Oprah Winfrey. It is seriously amazing just how quickly Oprah's touch turns everything into gold - or make that platinum, multimillion-dollar metal.
If you have 42 minutes to spare, or even just five, check out this CNBC Original documentary (season 1, episode 26) titled, "The Oprah Effect" (the link takes you to hulu.com).
I guarantee you'll be blown away (or maybe just slightly amazed) by one woman's influence. And if you're like me, you too will quickly be thinking about how you can get the Oprah Effect to work for you.